One thing that stuck out in Chapter 10 which reminded me of our discussion last week was “Sex Sells.” In the world of media, that is definitely true. Just last week we were talking about the Hardees commercial with Paris Hilton. It was a very sexy commercial with Paris Hilton washing a car in a bikini as she was eating a Hardees burger. The commercial had absolutely nothing to do with the product but I’m sure that Hardees still got a lot of attention because of the controversial images. I think that the commercial pushes the boundaries of ethical standards and that is one of the reasons which made it so popular. Even though there was no pornography, I think that it shouldn’t be viewed by a younger audience. In order to make the commercial more ethical, it should only be aired late at night so that it is not viewed by younger children.
Another thing that stuck out in the chapter was deciding whether or not to show shocking and disturbing visuals. This reminded of the video we saw in class of the little boy about to be hit by a police car. Some stations decided to air the video while others didn’t. That is a very hard ethical decision to make because you want to show the audience what happened while also having respect for the victim’s family. Even though you did not actually see him get hit, the video was definitely disturbing. In order to make an ethical decision like that, you need to understand all sides of the issues and trust your moral instincts. I personally would not show the video mainly because it was very shocking to me when I first saw it. If it was shocking to me, I know that it would be a million times worse if it was seen by the victim’s family.
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