One thing that I never really thought of was product placement and why it is considered an ethical issue. I really do not think that audiences are manipulated by the advertisements. One movie that really uses a lot of product placement is Back to the Future. It showed the Pepsi product over and over along with many other products. It had no effect on me whatsoever. It did not make me want to buy Pepsi. I think that product placement in movies actually makes the movie seem more realistic because they use products that real people use every day.
Another concern is that product placement takes away from the film’s narrative. I think that in some instances, this might be true but overall I think that it adds to the movie. In Talladega Nights, they strongly stressed each product and it definitely added to the movie because the products were shown in a way to make the movie funnier. It was a great advertisement for the product and it did not take anything away from the movie.
Although product placement in movies doesn’t bother me, I hate internet advertisements. The internet definitely bombards you with advertisements on every Web page. Cyberspace advertisements really bother me especially the ones that flash and pop up saying that you’re the 999,999 viewer and you win a free T.V. They are very intrusive. One thing that we discussed in class was the advertisements on Facebook. I think that it is very creepy that the advertisements are designed to my interests. I see advertisements about my school and about Greek items that I can buy. I don’t understand how they got that information about me. It also showed an advertisement for my sorority once and I have no idea how Facebook knew what sorority I was in since I don’t mention it in my profile.
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